What You Actually Get
What SEO Does for a Trade Business Like Yours
SEO is how your business shows up when someone in your area searches for the work you do, without paying for every click. For a home-service or trade business, that means a steady stream of calls and form fills from people who already need a plumber, an electrician, or an HVAC tech, instead of waiting on referrals or renting leads from a directory.
Most trade owners we talk to are not failing at the work. They are losing jobs to a competitor who shows up first on Google and in the map pack. The usual story is a site that looks fine but does not rank, a marketing company that sends a monthly traffic report with no booked jobs attached, or a contract that locks you in for a year whether the phone rings or not.
Where this work shows up: the AI answer, the map pack, and the organic results under them. Our SEO targets all three.
Framework
Our Search-to-Service System
We find the money before we spend yours. We map the real buyer demand in your market first, the exact searches, cities, and service terms people type when they are ready to hire a contractor. Then our SEO builds three connected layers around it.
01
Get Found Online
Rank Where It Matters
Your website and Google Business Profile rank when customers search for your trade in your city. Keyword-mapped pages, technical fixes, and hand-placed backlinks build the foundation.
Keyword strategy
Technical SEO
Hand-placed backlinks
GBP signals
Miss one layer and you lose the call to a competitor who has all three covered.
Already have a website somewhere else? Your first audit is free, and any cleanup is quoted as a one-time project before your retainer starts.
02
Get Cited by AI
Show Up in AI Answers
ChatGPT, Gemini, and Google AI pull answers from sources they trust. We structure your pages and citations so when someone asks AI who to hire, you are in the answer.
Answer-first content
AI Overview tracking
Authority citations
LLMS.txt
Market Intelligence First
Before anything is written or optimized, we identify where the real demand is: the keywords your customers type, the gaps your competitors leave open, and the local search signals that move the needle in your specific market.
Keyword Mapping
Competitor Gaps
Local Demand signals
03
Convert to Calls
Traffic That Actually Calls
Traffic without calls is vanity. Every page we optimize keeps click-to-call above the fold, trust signals that close, and a form that takes under 60 seconds.
Click-to-call design
CRO above fold
Trust signals
Fast Wix builds
Plain English
What You're Actually Paying For
SEO is a vague word a lot of companies hide behind. Here is the concrete work you are paying for, in plain English.
What It Costs
What's Included, and What It Costs
We publish our pricing because you should not have to sit through a sales call to find out what SEO costs. Here is the investment, month to month, with no long-term contract and 30 days notice to cancel. Anything with a dotted underline expands, so you can see exactly what the line means before you ever talk to us.
Foundation tier ·
low-competition markets
Build
$1,999
/ Month
$1,499
/ Month
3-Month Prepay $3,997 · Save $500
Best for Owner-Operators Getting Started
Our Search-to-Service System
Website and technical audit
2 competitor analyses
5 keywords researched, 15 tracked
1 Answer-Ready blog post a month, on a seasonal calendar
​Monthly ranking report and AI Overview tracking
Schema audit and updates
Premium hand-placed backlinks
30-minute monthly check-in
Free Growth press release, a $549 value
Compete and outpace
Scale
$2,999
/ Month
3-Month Prepay $7,997 ·· Save $1000
Best for Growth-Mode Shops Competing in More Cities
Everything in Build, plus:
4 competitor analyses
10 keywords researched, 30 tracked
2 Answer-Ready blog posts a month, on a seasonal calendar
1 consulting hour a month
Quarterly backlink audit
Quarterly Backlink Velocity Review
More premium hand-placed backlinks
Free Authority press release, a $1,199 value
One-time Google Business Profile Optimization Included.
Bigger market · bigger goals
Custom Strategy Plans
From $4,999
/ Month
Best for Multi-Location and High-Competition Markets
A dedicated strategy lead
Quarterly business reviews
GBP Essentials included
Conversion reporting
Semi-annual Authority press release included ($2,398 value)
Already have a website somewhere else? Bring it. Your first audit is free at the discovery call, and any cleanup is quoted as a one-time project before your retainer starts.
Two Games at Once
SEO and Google Business Profile Work Better Together
For a local trade business, ranking is two games at once: the regular search results, and the Google map pack that sits at the top with three businesses and their reviews. They are scored differently. Your Google Business Profile drives a large share of whether you show up in that map pack, alongside how close you are to the searcher and how recent your reviews are, per the Whitespark 2026 Local Search Ranking Factors survey.
That is why we usually recommend pairing your SEO with Google Business Profile optimization. SEO earns the organic rankings and the AI citations; your profile earns the map pack and the "near me" calls. Run them together and you cover both spots customers actually click
The Google Map Pack
Your Business
42 reviews
Competitor Two Towns Over
18 reviews
Out-of-Area Shop
9 reviews
How We Report
You Get the Full Picture, Tied to Booked Work
We report the full picture, and every number ties back to your business: where you rank in organic search and the local map pack, your impressions and traffic, where AI tools are citing you, and the calls and form fills it all turns into. Every month, in plain language, with a 30-minute call to walk through it and decide the next move.
These are not vanity reports. If a number looks good but does not tell you something useful about your growth or your next move, it does not belong in your report.
What's in your monthly report
Organic and map pack rankings
Impressions and traffic
AI citations and mentions
Calls and form fills
Plus a 30-minute call every month to walk through it together. Real numbers tied to booked work, never vanity charts.
Why Us
Why Trade Owners Choose Us
We are not a generalist web shop that also dabbles in SEO, and we are not a national shop running you through a call center. We build for home-service and trade businesses. Our track record: 325+ websites built, GBP profiles optimized, and SEO programs delivered.
What a Lot of Trade Owners Get
Monthly traffic charts with no booked jobs attached
A year-long contract that holds you whether the phone rings or not
A site you rent on a platform you cannot take with you
A generalist who has never marketed a trade business
Pricing you have to sit through a sales call to get
What You Get With Us
Full reports on rankings, traffic, and the calls and form fills they drive, tied to booked work
Month to month, cancel with 30 days notice
A site you own and can actually move, built on Wix
Specialists in plumbing, electrical, HVAC, and other trades
Published pricing, right on this page, no quote-gating
When You Are Ready
Already Getting Asked by AI? Add AI Search.
More of your customers are asking ChatGPT, Gemini, and Google's AI answers who to call, and those tools do not read a list of blue links the way a search page does. The good news for a newer or smaller business: AI tools tend to cite clear, well-structured, trustworthy pages, not just the biggest brand, a pattern documented in the Princeton and Georgia Tech GEO study and SE Ranking's AI research. That means you can earn a mention sooner than you can outrank a national competitor.
We specialize in home-service and trade businesses, we publish our pricing, we report the full picture and tie every number to booked work, and you own your site. Many national shops run you through a call center on a long contract and report vanity metrics. We are the opposite of that on every count.
For most trade businesses, yes, because a single booked job often covers more than a month of SEO. SEO brings in customers who are already searching for your service, which is why those leads tend to close at a much higher rate than cold outreach. We will tell you honestly at the consult if we do not think it is the right fit yet.
The full picture, and every number ties back to your business. Each month you get where you rank in organic search and the local map pack, your impressions and traffic, where AI tools cite you, and the calls and form fills it all produces, plus a 30-minute call to review it. These are real reports, not vanity metrics that look impressive but tell you nothing.
SEO gets you ranking in Google's regular results and map pack. The AI Search add-on gets you cited in AI answers from tools like ChatGPT, Gemini, and Google's AI Overviews. They overlap, but they are optimized differently, so AI Search runs as a $1,299-a-month add-on to an SEO retainer.
Yes, and for a local trade business that is one of the most valuable spots to win. The map pack is driven heavily by your Google Business Profile, how close you are to the searcher, and how recent your reviews are, which is why we usually pair SEO with Google Business Profile optimization. Together they cover both the map pack and the regular results.
Our SEO starts at $1,499 a month for the Build plan and $2,999 a month for Scale, with custom multi-location plans from $4,999 a month. There is no long-term contract and no setup cost for the retainer itself. We publish these prices so you can compare us without sitting through a sales pitch, and your first audit is free at the discovery call.
Because the work that drives rankings keeps going after launch. A one-time cleanup helps, but your competitors keep publishing, Google keeps changing, and new customer searches keep appearing, so a site optimized once slowly falls behind. The monthly work is the ongoing part: new content, link and citation building, local and map-pack signals, AI-citation visibility, and a plain lead report. And we publish the price, so there is no padded retainer for work that should have shipped on day one.
Plan on 3 to 6 months for early traction and 6 to 12 months for substantial growth. SEO compounds instead of flipping on overnight, and local map-pack visibility often moves faster than competitive organic terms, especially in smaller markets. Anyone promising you page one in 90 days is selling something Google itself says cannot be guaranteed.
No long-term contract. We work month to month, and you can cancel with 30 days written notice. We would rather keep your business by getting you leads than by locking you into a year-long agreement.
Yes. Your website is built on Wix and belongs to you, your account, your domain, and your content, from day one. The content and on-page work we do stays on your site. We do not build on a proprietary platform you cannot take with you.
No. We are based in Caddo Mills and know East DFW best, but we run SEO for trade businesses across Texas and nationwide. Local search is the same game everywhere: the right pages, a strong Google Business Profile, and proof that you are trustworthy.
Ready To Start?
Want to Show Up Where Your Customers Search?
No long-term contracts. No pressure. You talk to the owner, not a sales rep, and you get a straight answer about whether we can help.
01
It is free and it stays free.
There is nothing to sign at the end of the call.
02
Within the hour
During business hours, Monday to Friday, 9am to 6pm Central. After hours, by the next business morning.
03
No follow-up sequence.
If it is not the right time, tell us and we will leave you alone.
Request Your Free Consult
No pitch deck. No pressure. Just an honest look at your situation.
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