Built in East DFW · Run for Trades Nationwide
Facebook Ads for Contractors That Book Jobs, Not Likes
Flat-rate Facebook and Instagram ad management for plumbing, HVAC, and electrical companies. You own the ad account, your budget goes straight to Meta, and our retainer is a flat rate within your budget tier, never a percentage of your spend. Built in East DFW. Run for trades across Texas and nationwide.
Sound Familiar?
Why Most Contractors Quit Facebook Ads in 90 Days
If you have run Facebook ads before and swore them off, we believe you. Most contractors who try paid social get one of three experiences, and none of them is the platform's fault.
None of those are Facebook problems. They are management problems. The platform puts your company in front of homeowners planning replacements, remodels, panel upgrades, and maintenance plans. Whether that attention turns into booked work depends entirely on how the campaigns are built, billed, and answered. That is the part we fixed.
Experience One
The lead-gen mill
A shop that sells you "exclusive leads," runs the same ad for every plumber in three counties, and sends you tire-kickers who never answer the phone.
Experience Two
The opaque invoice
One lump-sum bill where you cannot tell what went to Meta and what went to the agency, and the agency earns more every time it talks you into spending more.
Experience Three
The slow follow-up
Real leads came in, sat in an inbox for six hours, and bought from whoever called them back first.
The Straight Answer
What Facebook Ads Actually Do for a Trade Business
Facebook and Instagram ads fill your pipeline. Google Search and Local Services Ads catch your emergencies. The two do different jobs, and the companies that grow steadily run both.
71%
of U.S. adults use Facebook (Pew, 2025)
80%
of 30-to-49-year-olds, prime remodel years
58%
of that group scrolls it every day
Facebook & Instagram
Fills your pipeline
Reaches homeowners planning replacements, remodels, panel upgrades, and maintenance, months before they search.
~$34
2026 average home-services lead on Meta (AdAmigo.ai, directional)
Months ahead: Meta plants the demand
VS
Google Search & LSA
Catches the emergency
Reaches people with a problem right now, with every competitor in your market bidding on the same click.
~$67
2026 average search-ads lead, all industries (WordStream/LocaliQ, directional)
The day it breaks: Google catches it
Best Paired With
Meta books your next quarter. This stack catches tonight's calls.
The strongest trade businesses run both sides of that panel. Your Meta campaigns fill the pipeline with the work that smooths out the year - maintenance memberships, seasonal pushes, financing-ready replacements, remodel and generator jobs - and pairing them with the emergency stack means the homeowner who needs you right now finds you too. Same system, both doors covered.
And when tonight's pipe actually bursts, Local Services Ads puts you above the map pack, paying per qualified lead instead of per click.
Web Design
Your conversion foundation - the site every lead lands on and judges you by.
Google Business Profile
Own the map pack those emergency searches actually call from.
SEO
Own the organic results those emergency and near-me searches start from - no cost per click.
Run Your Own Math
What a Facebook Lead Costs in Your Trade
Nobody who is honest can promise you a cost per lead. What we can do is show you the published ranges, so you can run the math on your own average ticket before you spend a dollar.
Plumbing
$25 - $45
Consistent year-round. Water heaters, repipes, and remodel rough-ins carry the ticket. More in our plumbing marketing playbook.
HVAC
$35 - $60
Heating-season leads run roughly 30% cheaper than peak cooling season. Strongest fit for tune-up pushes and financing offers.
Electrical
$30 - $55
Panel upgrades, EV chargers, and generators, with a slight summer spike alongside AC installs.
Roofing
$40 - $80
Runs $80 - $115 in storm-damaged zip codes, offset by replacement-job values.
Lead-form ranges from Sotros Infotech's 2026 Meta CPL benchmarks (updated June 2026); the 2026 home-services average across Meta is about $34. Third-party data, not our account data and not a quote. Your market, your offer, and the season all move the number. Directional, always.
One more piece of honest math: Meta's own documentation says an ad set needs roughly 50 optimization events within 7 days to exit its learning phase. Underfunded campaigns stall at artificially high lead costs, which is why this program has a $1,000 per month minimum ad budget. Below that floor, we would be taking your money to run a campaign the platform cannot optimize, and we will not do that.
How We Run Your Campaigns
Built the Opposite of the Shops That Burned You
01
Your Ad Spend Goes Straight To Meta
Your budget is billed by Meta directly to the card inside your own ad account. Our management retainer is a separate, flat invoice. We never hold, route, or touch your ad dollars, so you can see the split to the penny, every month.
02
You Own The Infrastructure
Your ad account, your Facebook and Instagram pages, your pixel, your audiences, and your performance data are yours. We work through partner access, and if we ever part ways, we remove our access and everything stays with you. We built it this way on purpose: no marketing company should hold your advertising hostage.
03
Real Creative From Your Real Jobs
Your techs, your trucks, your job sites. Homeowners scroll past stock photos because they have seen them on ten other companies' ads. We build creative from what your crew actually does, and we refresh it before it fatigues - the same in-house team behind our web design for the trades.
05
Speed-To-Lead is Built in, Not Sold Separately
Every tier includes a speed-to-lead automation build, because leads contacted within 5 minutes are 21x more likely to convert, while the average business takes 47 hours (LeadSync, 2026). A homeowner who raises their hand gets an instant text and email from your company in minutes, not days. Already have a CRM? We integrate where it applies. If not, we can recommend one through our partner, LeadFuel CRM - encouraged, not required.
06
Run In-House, Reported in Plain English
Our team builds and manages your campaigns. Your monthly report shows spend, leads, cost per lead, and what those leads turned into, alongside the traffic and audience data behind them. Pair it with call tracking and the phone calls your ads drive show up in the same report. We are a family-owned, faith-led Texas shop, and we treat your ad budget the way we treat our own money, because we know what it took to earn it.
Your Investment
Published Pricing, Flat Retainers, and the Success Agreement
Most ad shops charge a percentage of your spend, which means they get a raise every time they talk you into a bigger budget. We do not. Your retainer is flat within your budget tier, your ad spend is billed by Meta directly to your own card, and the whole ladder is printed right here and on every proposal we send.
Starter
$1,000 - $2,499/mo ad budget
$500
/mo
1 active campaign - quarterly creative refresh · site + lead-form retargeting
One-Time Setup
$1,000
Monthly Retainer
$500/mo
Growth
$2,500 - $4,999/mo ad budget
$1,000
/mo
2 campaigns in parallel - monthly creative refresh (if needed) · monthly report + 30-min strategy call
One-Time Setup
$1,500
Monthly Retainer
$1,000/mo
Scale
$5,000 - $9,999/mo ad budget
$1,500
/mo
Up to 3 campaigns - 2x monthly creative (if needed) + A/B testing · seasonal budget planning
One-Time Setup
$2,000
Monthly Retainer
$1,500/mo
Custom
$10,000+/mo ad budget
Let's talk
Custom strategy and quote - built around your market and margins
One-Time Setup
Custom Proposal
Monthly Retainer
Custom Proposal
In every tier, every month: instant SMS + email lead follow-up, lead form management, ad comment moderation, retargeting audiences, budget pacing, and spend transparency down to the penny.
What Setup Covers
Meta Pixel + Conversions API install, ad account and Business Manager audit, audience research + demand mapping, campaign architecture and launch, a starter creative set, and your speed-to-lead automation build.
The Success Agreement
Paid ads need about three months to season the pixel, test creative, and calibrate audiences, so every engagement starts with a 3-month Launch Phase. When it completes, you convert automatically to month-to-month with 30-day cancellation, and it never re-commits you to another block. If you exit during the Launch Phase, a clearly defined Early Transition Fee applies, always capped at your remaining Launch Phase payments, and the whole ladder is printed on your proposal before you sign.
UGC Kit
Real ads need real faces - yours. We write a custom script for your crew, ship a plug-and-play mic and recording kit with step-by-step directions and prepaid return shipping, then edit what you film into up to 5 finished, ad-ready creatives. You own every file.
+ Most teams start here
Included with
your campaign creative
Onsite Content Creation
We come to you: 1-2 days on site filming your crews, real jobs, and real trucks. You get back a 90-day creative library: up to 15 short-form ad-ready videos, 20-30 edited photos, the raw footage archive (yours to keep), and 2 revision rounds, delivered within 14 business days.
$5,000
/shoot
Ad creative add-on · travel included nationwide
The floor: $1,000 per month minimum ad budget, for the learning-phase reasons in the section above. Veteran, first-responder, and chamber-member discounts apply to your first month of service.
Best paired with Call Tracking ($49/mo, required if you are running paid) and GBP Growth ($999/mo), so every ad-driven call is tracked to its source and your profile backs up the click.
Why Us
Why Trade Owners Pick Us Over the Big Agencies
The national shops are built for 20-truck operations and lock you into 12-month to 24-month contracts on a website you can never take with you. The local generalists will build you a nice site but do not know the difference between a plumbing call and an HVAC call. We sit in the gap. We out-local the big agencies and out-work the local generalists, and we do it for owner-operated trades, not enterprises.
We specialize in trades
Plumbing, electrical, and HVAC are our lane, and we build for every trade.
Published pricing
You see the investment up front, every time.
You own everything
Your Wix site and domain are yours from day one, not rented on a platform you can never leave.
We report the whole picture
Calls and form fills first, plus traffic, rankings, map-pack position, and AI mentions, never a vanity report.
No contracts
Month-to-month, 30 days' notice, always.
Side by Side
Us vs. the National Agency vs. the Local Shop
"Agency" is their word, not ours, but those are the two doors you are comparing us against, so here is the honest three-way. No company is named because practices vary; "usually," "often," and "varies" are there on purpose.
Who Runs This
The People Behind Your Campaigns
Brad Forman
META ADS SPECIALIST
I'm a paid ads specialist and co-owner of PxlPerfect Designs, where I help business owners generate consistent, high-quality leads through strategic Meta Ads and Google Local Services Ads. Great advertising isn't about spending more, it's about building campaigns that reach the right people, maximize return, and create predictable growth. That's why I lead with transparency, clear communication, and proven strategies backed by real data, treating every client's budget like it's my own. Outside of work, my faith and family are at the center of everything I do. I serve as a worship leader at my local church and give back to my community whenever I can. I'm blessed with a beautiful wife and three amazing daughters who inspire me every day to lead with integrity, serve others well, and build a business that reflects those values.
Brian Lowell
FOUNDER - LEAD STRATEGIST
I'm the founder of PxlPerfect Designs, where I help owner-operated home service businesses win the searches that turn into booked jobs through web design, local SEO, and Google Business Profile work. I've spent 20+ years in IT, web development, and online marketing, and I still serve as the marketing leader for a regional plumbing company, so I'm not guessing at what fills a schedule. That's the difference. I build what I use, and I tell owners the truth about what works and what doesn't. Outside of work, my faith and family are at the center of everything I do. I'm proud to support Lonestar Dads, our local schools, and youth sports here in East Texas. My family is why I started this, and why every client gets the founder on their account, not a handoff.
There is a 3-month Launch Phase, and then you are month-to-month with 30-day cancellation. We call it the Success Agreement because that is what it protects: paid ads genuinely need about three months to season the pixel, test creative, and calibrate audiences, and judging them sooner wastes your money. It never re-commits you to another multi-month block. If you exit during the Launch Phase, a clearly defined Early Transition Fee applies, always capped at your remaining Launch Phase payments, and it is printed on your proposal before you sign, not discovered later.
Yes. Ad copy, images, and video are built by our team from your real jobs: your techs, your trucks, your finished work. We do not use stock photos, because homeowners scroll straight past them and because real proof is what earns the click. You approve creative before it runs, and quick approvals directly shorten the learning phase.
We handle the appeal and reinstatement process as part of your retainer. Meta can reject ads, restrict accounts, or change policy at any time, and no honest company will tell you otherwise. We build every campaign to comply with Meta's advertising policies from the start, which prevents most issues, and we work the process with you when the platform gets it wrong.
We pace your budget to match your capacity, because a lead you cannot answer is money burned. Budget pacing is built into every tier: if your board is full, we can pull spend back or shift it toward higher-ticket work; when you add a truck or a tech, we scale it back up. Your monthly report shows exactly where the throttle is set and why.
We are built in East DFW, Texas, and run Meta campaigns for trade companies across Texas and nationwide. Facebook and Instagram targeting is drawn around your actual service area either way, so whether your trucks roll in Rockwall or Raleigh, your ads only reach the homeowners you can actually serve.
No, and you should run from anyone who does. Guaranteed lead counts violate Meta's own advertising policies and invite FTC scrutiny, and no one controls an auction they do not own. What we commit to is published pricing, your ownership of every asset, honest benchmarks, and reporting that shows leads, cost per lead, spend, and booked work in plain English every month.
Yes, when they are aimed at pipeline work instead of emergencies. Facebook and Instagram reach homeowners planning replacements, remodels, panel upgrades, and maintenance before they ever search Google, and published 2026 benchmarks put home-services leads from Meta around $34 on average against roughly $67 for the average search-ads lead across all industries (AdAmigo.ai / WordStream, directional). If your business runs entirely on emergency calls, fund Google and Local Services Ads first and add Meta when you want next quarter booked, not just tonight.
Our program starts at a $1,000 per month ad budget, and most trades see the strongest results between $1,500 and $2,500 to start. The floor is not arbitrary: Meta's own documentation says an ad set needs roughly 50 optimization events within 7 days to exit its learning phase, and campaigns funded below that stall at inflated lead costs. Your ad budget is billed by Meta directly to your own card, separate from our retainer.
Lead flow typically starts within the first days of launch, but the first three months are a calibration period, not a verdict. The pixel has to season, creative has to be tested, and audiences have to be tuned, which is exactly why the engagement begins with a 3-month Launch Phase. Judge week one like a first day on a job site: real work is happening, and the finish is not up yet.
Both, if the budget allows, because they do different jobs. Google Search and Local Services Ads capture people with a problem right now; Facebook and Instagram build a pipeline of people planning the work. If you can only fund one and you live on emergency calls, choose Google first. When you are ready to smooth out the seasonal swings, Meta is the channel that fills the gaps. Either way, Google Business Profile optimization should already be handled, because both channels convert better when your profile backs them up.
You do, completely. Your ad account, your Facebook and Instagram pages, your pixel, your audiences, and your performance data all live under your ownership; we manage them through partner access. If we ever part ways, we remove our access and everything stays with you.
No. Every tier includes a starter creative set built from your existing job photos and video, and we handle the copy, editing, and design. If you want creative that features your actual crew, that is optional and we make it easy: your included UGC Kit ships you a plug-and-play recording kit with a script, and Onsite Content Creation ($5,000) sends us to you to film for 1-2 days. Owners who show their faces usually see stronger ads, but nobody is forced in front of a lens.
Ready To Start?
Tell Us About Your Shop
Fifteen minutes on the phone and we will tell you honestly whether Facebook ads fit your business right now, or whether your next dollar belongs somewhere else first. No pitch deck, no pressure, and if the answer is "not yet," we will tell you that too.
01
It is free and it stays free.
There is nothing to sign at the end of the call.
02
Within the hour
During business hours, Monday to Friday, 9am to 6pm Central. After hours, by the next business morning.
03
No follow-up sequence.
If it is not the right time, tell us and we will leave you alone.
Request Your Free Consult
No pitch deck. No pressure. Just an honest look at your situation.
I agree to the Privacy Policy and Terms of Use, and I understand PxlPerfect Designs will contact me about my request. *
Text me too.
I agree to receive recurring marketing and promotional text messages from PxlPerfect Designs at the mobile number I provided, including messages sent using an automated system. Message frequency varies, up to 4 messages per month. Message and data rates may apply. Reply STOP to opt out or HELP for help. Consent is not a condition of any purchase. See our Privacy Policy and Terms of Use.