About PxlPerfect Designs
Web design and SEO for the trades, built by someone who runs the playbook himself
PxlPerfect Designs is a web design and SEO shop built in Texas for trades everywhere, run by founder Brian Lowell, who has spent his career in enterprise IT and online marketing and now runs marketing for a working Northeast Texas plumbing company. No lock-in. No runaround.
Who We Are
Who PxlPerfect Designs is
PxlPerfect Designs is a web design and SEO company built for the home service trades, founded by Brian Lowell in 2024 and headquartered in Caddo Mills, Texas. We build websites, local SEO, Google Business Profile optimization, and AI search visibility for home service businesses: plumbers, electricians, HVAC contractors, and the wider trades, from owner-operated shops to multi-location operations across the country.
The company is young. The experience behind it is not. We are Texas-built and proud of it, and we work with trades nationwide, because marketing a plumber in Greenville runs on the same playbook as marketing one in Phoenix or Charlotte: show up where homeowners search, win the call, and prove it in the report. We work directly with owners, publish our pricing, and keep every engagement month-to-month. You own your site, your domain, and your content from day one.
Our Origin
Why I Started PxlPerfect
The Builder
Websites, forums, and brands since I was a teenager
The Operator
Started and sold a few businesses of my own
The Pattern
Watched owners get burned by lock-in shops and vanity reports
2024: PxlPerfect
Founded to do it plainly, honestly, month to month
I got my start young. I was building websites and online communities before I could drive, and that early obsession turned into a career: enterprise systems, digital infrastructure, and eventually a few businesses of my own that I built and sold. Through all of it, the work I kept coming back to was the same. Helping a business get found, get chosen, and get paid.
Somewhere along the way I noticed a pattern I could not unsee. Good owners, people running honest businesses, were signing marketing contracts they could not read, paying invoices they could not question, and getting reports that told them nothing. The shop got paid either way. The owner carried all the risk. I knew the work well enough to know it did not have to run that way.
So I built PxlPerfect to be the company I kept wishing those owners had found first. Plain terms. Published pricing. Month to month, because the work should earn the renewal. And my own name on it, because when I tell you your phone is going to ring, I want you to know exactly who made that promise.
​
"I want to put food on both our tables. When your phone rings, mine does too."
Brian Lowell
Experience
My Background
I bring more than 20 years of experience across enterprise IT, web development, digital infrastructure, and online marketing. That career was spent on systems that were not allowed to fail: infrastructure that had to stay fast, stay secure, and stay tied to a business result. It taught me two things that shape everything PxlPerfect builds. First, technology only matters if it moves a number the owner cares about. Second, most problems that look like marketing problems are really measurement problems. Nobody hooked the pipes up, so nobody knows what is working.
Along the way I worked across a long list of industries and watched the same story repeat: the businesses that won were rarely the ones with the biggest budget. They were the ones that knew exactly where their customers were looking and met them there with proof. That pattern became Our Search-to-Service System, the market research process behind every page we build.
There is one more piece, and it matters more than the resume. I currently serve as the marketing leader for a working plumbing company in Northeast Texas. I run their print, digital, branding, and lead generation, and I sit in the operations meetings where jobs get scheduled, techs get dispatched, and slow weeks get felt. Most shops that claim to specialize in home services are working from intake calls and case studies. I am working from inside a trade business, watching in real time what makes the phone ring and what wastes money. Enterprise-grade technical thinking plus inside-the-trenches trades marketing is a combination most shops cannot match, local or national.
The Credentials Behind The Work
20+ Years in Tech & Marketing
Enterprise IT, web development, digital infrastructure, and online marketing.
Inside the Trade
Marketing leader for a working Northeast Texas plumbing company, in the ops meetings where the work gets solved.
Wix Icon Partner
Certified Wix Studio partner, the rare home-services plus Wix specialist.
Enterprise IT
+
Inside the Trade
=
The combination most local shops cannot match
BUILD
What We Do
What We Do
We build and grow digital presence for the trades, end to end. Six services, done well, for owners who want the phone to ring.
Websites on Wix & Wix Studio
Fast, mobile-first, and built to convert, because ranking number one does not pay the bills if the page does not turn visitors into calls.
Search Engine Optimization
Organic and local rankings that drive calls, tied to a measurement model so you know what you are paying for.
Google Business Profile
The map pack is where the near me search gets decided. We optimize and manage the profile so it keeps producing calls.
AI Search (AEO & GEO)
Making your business citable by ChatGPT, Gemini, Perplexity, and Google's AI Overviews, where home service search is heading.
Meta Ads (Facebook & Instagram)
Demand creation for replacements, remodels, and seasonal work. Flat retainer, never a percentage of spend, and you own the ad account.
Local Services Ads
Google Verified setup and management: settings hygiene, lead rating, and chasing every credit you are owed on the junk.
Search catches the demand already in your market; Meta Ads creates it before the emergency ever hits. We do not build online stores. We focus on what we know. See our Services and Web Design pages for the full picture.
Who We Work With
Who we Work With
Our focus is home service businesses, with plumbing, electrical, and HVAC as our core. We also build for the wider trades, plus a handful of local businesses outside the trades when the fit is right.
Wider Trades & Local Businesses
TRADES
You can see the businesses we have partnered with, with links to their live sites, on our Portfolio page.
#1
Electrician moved from outside the top 100 to number one for their target keywords
2,000+
Monthly organic visitors for a plumbing company, up from around 200
+210%
Panel upgrades, EV chargers, and generators, with a slight summer spike alongside AC installs.
Top of Market
Runs $80 - $115 in storm-damaged zip codes, offset by replacement-job values.
What We Stand For
What we stand for
PxlPerfect is family-owned and faith-built, and we run it on a simple set of values: professional relationships, family, faith, integrity, transparency, and communication. In practice, that looks like this.
Month to Month
We earn your business every month instead of trapping it in a contract.
You Own It
Your Wix site, domain, and content are yours from day one. No vendor lock-in.
Plain-English Reporting
We report what actually happened: rankings, traffic, and the calls and form fills they produced. Not a forty-page dashboard of vanity metrics.
If you want a partner you can call and get a straight answer from, that is us. If you want a different account manager every quarter, we are not your shop.
Roots
Our Community
Rooted in
our community
We are based in Caddo Mills and we invest where we live. We are members of the Caddo Mills and Royse City Chambers of Commerce, an exclusive supporter of the Lonestar Dads - Dallas Chapter, and a sponsor of Caddo Mills ISD school events. We are proud to be veteran and first responder friendly, with a standing discount for those who serve.
When you work with a local shop, your money tends to stay close to home.
Community
Caddo Mills
Forney
Greenville
Kaufman
Rockwall
Royse City
Quinlan
Commerce
Terrell
Hunt County, Texas
Built in Caddo Mills. Backing trades coast to coast.
Caddo Mills & Royse City Chambers.
Members of both Chambers of Commerce
Caddo Mills ISD
Sponsor of school events
Veteran & First Responder Friendly
Standing 10% discount for those who serve
Lonestar Dads - Dallas Chapter
Exclusive supporter
No. We do not build eCommerce or online stores. We focus on what we do best: websites, local SEO, Google Business Profile, and AI search for home service businesses and the trades.
The difference is that you work directly with the owner, not a rotating account manager. We keep engagements month-to-month, publish our pricing, hand you full ownership of your site, and report what actually happened instead of vanity metrics. We also run marketing inside a working trades business, so we know your world firsthand.
Most SEO results build over three to six months, not overnight, because search visibility compounds as your site earns authority and reviews. We set that expectation up front and send a monthly report so you can see exactly what is moving and why. Paid channels like Local Services Ads and Meta Ads can produce leads faster, and we will tell you honestly which mix fits your goals.
No, and no honest shop can. Google's own guidance for hiring an SEO says no one can guarantee a number one ranking and warns owners to walk away from anyone who does. What we commit to is the work and the reporting: what we did, what changed, and the calls it produced, in plain English every month.
We build new websites exclusively on Wix and Wix Studio as a certified Wix Icon Partner, but our SEO retainers are open to any website on any platform, no matter who built it. Non-PxlPerfect sites get a free pre-engagement audit at the discovery call, and if technical issues are blocking your SEO we quote the fix as a one-time project before the retainer begins. Every site we build is yours from day one: account, domain, and content.
Every monthly report covers the full picture: organic and local map pack rankings, impressions, traffic, AI citations and mentions, and the calls and form fills they produced. We lead with the numbers that pay your bills, because that is what you hired us for, but you always see the whole data set. No forty-page vanity dashboards, and no hiding the months where something did not move.
PxlPerfect Designs is owned by its founder, Brian Lowell, who has more than 20 years of experience in enterprise IT, web development, and online marketing. He runs the company directly and is directly involved with every client. He also currently leads marketing for a working plumbing company in Northeast Texas.
Yes. PxlPerfect Designs is a registered Texas LLC based in Caddo Mills, founded in 2024, with a published portfolio of named clients and a Wix Icon Partner credential. We work month-to-month with no long-term contracts, publish our pricing, and you own your site and domain from day one.
We are based in the East DFW corridor in Caddo Mills, Texas, and we work fully remote, so we serve trades anywhere in the United States. Our home base is Hunt County, where we are chamber members and school sponsors, and our client work runs from Greenville and Forney to trades across Texas and nationwide.
Our pricing is published, so here it is: websites start at $4,999 for the Framework build and $8,999 for Cornerstone, custom multi-location builds start at $11,999, and SEO retainers run $1,499 to $2,999 per month. Every price is listed on our Services page before you ever call, and the investment we quote is the investment you pay. No hidden line items, no surprise renewals.
No. Web builds are one-time projects, and every monthly service runs month-to-month with 30 days written notice to cancel. The one exception is Meta Ads, which starts with a 3-month launch phase so campaigns can season the pixel and exit Meta's learning phase, then runs month-to-month like everything else. If we are not earning your business every month, you should not keep paying us.
PxlPerfect works with home service trades, with plumbing, electrical, and HVAC as our core focus. We also serve roofing, general contractors, pest control, landscaping, lawn care, and the wider trades, plus a small number of local businesses outside the trades when the fit is right. If you run a service business and want the phone to ring, we are built for you.
Ready To Start?
See What a Site Built for the Trades Can Do
Ready to see what a website and search presence built for the trades can do? Request a free consult and we will take a look at where you stand. No pressure and no obligation.
01
It is free and it stays free.
There is nothing to sign at the end of the call.
02
Within the hour
During business hours, Monday to Friday, 9am to 6pm Central. After hours, by the next business morning.
03
No follow-up sequence.
If it is not the right time, tell us and we will leave you alone.
Request Your Free Consult
No pitch deck. No pressure. Just an honest look at your situation.
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